Aften, meaning evening in Danish, is a restaurant concept that brings the Danish culinary experience to Chicago from morning to, well, aften. Inspired by my time spent in Copenhagen, Denmark, this concept blends the richness of traditional Danish culture with the seasonality and freshness emphasized in New Nordic cuisine.
Aften’s brand identity draws on the themes of simplicity, functionality, and elegance that are omnipresent in Danish culture. With its deep red color and geometric approach to the logo and menus, the brand invites customers in for a casual dining experience filled with a sense of comfort and connection.
Made with Adobe Illustrator, InDesign, and Figma. Menus, merchandise, and business cards are printed and photographed by me.
Illustrated matchboxes
Candles
To try an interactive prototype of the website, click here.
Brand Guidelines
