Branding and cookbook for CTRL+EAT, a restaurant concept based in the South Congress area of Austin, Texas.
A fast-casual restaurant, CTRL+EAT combines a digital feel with a touch of realness that you can only get from other people. It's techy and “glitchy,” in a fun way: the restaurant is always evolving, and no two visits will be the same. Whether it’s the floor plan, menu items, or spunky signs on the wall, each experience makes its own memory. At CTRL+EAT, nothing is perfect, but everything is human.
Made in Adobe Illustrator and Adobe InDesign.
